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Channel: Larry Engel – Fathom
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RankBrain – Google integrates science fiction into their algorithm

You may have heard the term “RankBrain” recently. That’s the name Google has given their latest search algorithm technology. It’s a bit of science fiction that has finally found a place in the online...

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Loving Google’s New Mobile Algorithm Update

Back in April of this year (2015), Google put in place their new Mobile Search algorithm. This update was designed to enhance the use of searching Google on mobile devices, and provide a better user...

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Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)

Google has always prided itself on creating a great search experience for it’s users. One of the primary measurements users have for their experience with Google is site speed. Think about it, nobody...

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Google Shakes Up the Local Search World… (kinda)

Google made a pretty big change to their search results recently. It probably won’t be a big change for users, however it’s a HUGE change for those of us performing “local,” geo-targeted marketing....

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SEO: The Skill Set Every Marketer Must Have

The role of a Search Engine Optimization (SEO) expert used to hold a certain amount of mystery. It was the “wizard behind the curtain,” that one guy (or gal) on your web team who knew exactly how to...

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